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Rob Haley, PhD, MBA, MHS- Principal and Executive Vice President


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Dr. Rob Haley, PhD, MBA, MHS co-founded StrategyGen in 2009. Prior to establishing StrategyGen, he served as Senior Director of Market Research  with FloridaBlue where he identified differentiated insights and implemented highly innovative and industry-leading capabilities, products and services. Dr. Haley serves as a tenured Professor at the University of North Florida’s (UNF) Brooks College of Health Department of Public Health. He is a J. William Fulbright Senior Specialist in Global and Public Health and an international scholar. His research is focused on innovative financial and quality improvement delivery models of care.


Major Areas of Expertise:

  • Health services financing and strategic planning
  • Training and development
  • Integrated healthcare delivery systems
  • Primary and secondary market research
  • Customer satisfaction and voice of the customer
  • B2B and B2C segmentation strategies
  • Product strategy and development
  • Domestic and international health policy

Education

Ph.D., Health Policy and Administration
Minor: Epidemiology
Gillings School of Global Public Health
University of North Carolina at Chapel Hill

Master of Business Administration
Warrington College of Business
University of Florida

Master of Health Science
College of Public Health and Health Professions
University of Florida

Bachelor of Science
College of Natural Sciences
University of South Florida

Experience

Professor (tenured)
Health Administration Programs
Department of Public Health, University of North Florida

Director, Health Administration Programs
Department of Public Health, University of North Florida

Director of Research
Blue Cross and Blue Shield of Florida

Director of Market Development
Blue Cross and Blue Shield of Florida

Senior Policy Analyst
Blue Cross and Blue Shield of Florida

Director, Planning and Decision Support
Martin Memorial Health Systems

Awards and Honors

Phi Kappa Phi Honor Society

Outstanding Undergraduate Teaching Award

Outstanding International Leadership Award

William Fulbright Senior Specialist in Global and Public Health.
Foreign Scholarship Board, Bureau of Education and Cultural Affairs, and the Council for International Exchange of Scholars.  Washington, D.C.

Commission on Accreditation of Healthcare Management Education (CAHME),  Fellow

American College of Health Care Executives (ACHE) Service Award

National Institutes of Health (NIH) Pre-Doctoral Fellow
Cecil G. Sheps Center for Health Services Research

Health Services Traineeship Recipient
Department of Public Health

Memberships and Service

Healthcare Financial Management Association

AcademyHealth

Florida Hospital Association (FHA) Managed Care Professionals

The Association of University Programs in Health Administration (AUPHA)

American College of Health Care Executives (ACHE)

Public/Global Health Peer Review Committee. Fulbright Specialist Program.
Council for International Exchange of Scholars (CIES)

Fulbright Student Program Reviewer, Fulbright Commission in Egypt

Program Chair Reviewer, Master of Public Health
Health Administration Degree Program, Umm Al Qurah University Makkah, Kingdom of Saudi Arabia

 
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