Marsha Proctor Killen, JD- Principal and CEO

Marsha Proctor Killen

Ms. Killen is a health law strategist and professional statistician. She co-founded StrategyGen in 2009 to support clients’ successful implementation of emerging healthcare regulations. Prior to establishing StrategyGen, she spent over a decade with BlueCross plans and their subsidiaries where she led the strategic planning, business development, research and development (R&D). As a health law attorney, Marsha represented Medicare and Medicaid beneficiaries. As a professional statistician, she has both quality improvement and market research experience. Marsha has over 25 years of successful management and leadership experience in strategic planning, quality improvement, health system and hospital planning, and modeling of complex health systems.


Major Areas of Expertise:

  • Health law strategy
  • Program integrity
  • Quality improvement
  • Medicare, Medicaid and long-term care planning
  • Public speaking, training and education
  • Business Development
  • Market Research Statistician
  • Strategy Planning


Juris Doctor
University of Florida, College of Law

Bachelor of Arts Degree
University of Florida


Leader – Strategic Initiatives & International Healthcare
Blue Cross and Blue Shield of Florida

Integrator, Strategy, Sales & Marketing
Blue Cross and Blue Shield of Florida

Director, New Business Opportunities, R&D
Blue Cross and Blue Shield of Florida

Data Analyst & Project Consultant
Blue Cross and Blue Shield of Florida

Attorney, Trusted Advisor, & Corporate Litigator
Kirschner, Main, Petrie, Graham, & Tanner

Technical Sales, Relational Database
Ingres Corporation

Market Research Statistician
Nielsen Media Research

Process Improvement Statistician & Project Manager
General Electric Co., Neutron Devices Dept.

Process Improvement Statistician & Project Manager
Occidental Petroleum

Professional Memberships

National Organization for Women (NOW)
Business and Professional Women’s Foundation (BPW Foundation)
National Association of Business Women’s Owners (NAWBO)
Jacksonville Women’s Business Center

is an SBA designated 8(a) small business info@strategygen.com