Partnering for Success

At StrategyGen, our goal is to help you make the most out of the uncertain and rapidly changing healthcare environment.

The respected thought leaders at StrategyGen have the industry experience and insider insights to strategically prepare our clients for major trends impacting the healthcare industry. The StrategyGen executives have a combined 40 years of hospital, regulatory, health law and insurance industry experience.  We have over 30 years combined experience working closely with Blue Cross Blue Shield Plans and their subsidiaries, delivering healthcare strategies and solutions.

StrategyGen’s President and CEO, Marsha Proctor Killen, JD, has developed new healthcare strategies and solutions under emerging legislative and regulatory environments.  As a health law attorney with insurance industry experience, Marsha provides differentiated insights for program integrity, regulatory change, and process optimization.

StrategyGen‘s EVP, Rob Haley, Ph.D., MBA, MHS, also serves as a Professor at the University of North Florida’s (UNF) Brooks College of Health, Department of Health Administration where he teaches graduate courses for clinicians and health care administrators.  Dr. Haley leads the research on innovative financial and delivery of healthcare models and is recognized as a global thought leader on the health care industry.  As a former hospital administrator and health plan executive, Dr. Haley uniquely bridges the health care provider and payer perspectives.

StrategyGen is a trusted and articulate 8(a) alliance partner to help you meet your small business subcontracting requirements. We have an impeccable performance record as a subcontractor and as a newly certified 8(a) small business, we can partner with you to win set-aside business opportunities. Our team has a proven track record in helping large and small firms compete for business in the federal sector.


is an SBA designated 8(a) small business info@strategygen.com