In The News

In The News


StrategyGen Receives SBA HUBZone Certification

August 2021 - StrategyGen is pleased to announce that it has been certified as a qualified HUBZone small business by the U.S. Small Business Administration (SBA). The HUBZone program is for small businesses that operate and employ people in Historically Under-utilized Business Zones. The mission of the HUBZone Program is to promote job growth, capital investment and economic development to historically underutilized business zones by providing contracting assistance to small businesses located in these economically distressed communities. Certification is awarded to small businesses that, among other qualifications, maintain a principal office in a HUBZone and employ staff that live in one of these specially designated areas. HUBZone certification means that StrategyGen is now eligible for the HUBZone set-aside contracts. According to Dr. Rob Haley, President and CEO of StrategyGen "StrategyGen is committed to creating jobs and stimulate the economic development in urban and rural communities that have been designated as Historically Underutilized Business Zones. In addition, we can help our teaming current and future partners who are large federal contractors meet their HUBZone subcontracting goals._” StrategyGen is headquartered in Jacksonville, FL and has been serving as a trusted partner for the U.S. Department of Health and Human Services* _(HHS), *U.S. Department of Housing and Urban Development (HUD), U.S. Department of Veterans Affairs and the U.S. Department of Defense (DOD) and commercial organizations since 2009. StrategyGen's consultants are skilled in project management, data analytics, health administration, clinical health, higher education, research and communication.


2021 HIMSS Global Health Conference & Exhibition

August 9-13, 2021 | Las Vegas

StrategyGen uses health information and technology to identify innovative solutions for health care's most complex issuses. Our clients include CMS,HUD,VA,DOD and nation's largest commercial health plans and health care systems.

Contact to explore pipelines and opportunities to team together

DOD awards Healthcare Coordination and Integration Contract to StrategyGen
By Jackie Gilbert - August 2, 2021

“Building on this small business’ more than ten years of award-winning experience providing clinical quality improvement and data analytics services for CMS, StrategyGen was recently awarded a 5-year contract with the Department of Defense US Air Force.”

StrategyGen will be performing health care integration at MacDill Air Force Base in Tampa, Florida. Health care integration is a vital component to proactively keep our active-duty soldiers and veterans at optimal health through the comprehensive and appropriate coordination of care and services.”

StrategyGen is providing leadership to integrate resources and coordinate care across the military’s health system to build healthy troops, communities, and a fit and ready force.”

StrategyGen collaborates with the Air Force to plan, design, implement, and evaluate population health, care management, and disease management programs based StrategyGen’s analysis of this population to improve community health. This work includes developing and delivering staff education programs regarding integrated health care processes and data management to evaluate and continuously improve the effectiveness, efficiency, and quality of health care.”

StrategyGen’s mission is to improve patient health, reduce morbidity, and decrease health care disparities through comprehensive and coordinated care delivered in a cost-effective manner.”

Source: DOD awards Healthcare Coordination and Integration Contract – July 30, 2021. StrategyGen.

June 2021 - StrategyGen's corporate office is located in a Historically Underutilized Business Zone (HUBZone). StrategyGen recently applied for SBA HUBZone Certification. StrategyGen is committed to creating employment opportunities for the residents of historically underutilized business zones and to invest in the revitalization of our surrounding community.

May 2021 - StrategyGen is excited and looking forward to participating in the Healthcare Information and Management Systems Society (HIMSS) Global Health Conference & Exhibition August 9-13, 2021 in Las Vegas. We are happy to meet with our current and future partners. Please contact to help schedule time at HIMSS to explore opportunities to team together.

April 2021 - Our peer-reviewed research on telehealth and hospital performance found that the expansion of hospital telehealth service provision can improve not only the efficiency of care, but also the total performance of the hospital. Since total performance is directly associated with hospital payments from the government, these findings have significant practice and policy implications. In addition, the effect of telehealth on other quality measures such as clinical care and safety needs further investigation.  LINK

StrategyGen CMS Quality Conference

March 2-3, 2021 - StrategyGen will be participating at the 2021 CMS Quality Conference. StrategyGen will be participating at this important event! Make sure to register at Please register so we can hope to see you there.

December 2020 - StrategyGen is recognized and awarded as a 2020 Top Public Health Consulting Firm by Healthcare Tech Outlook. StrategyGen is proud to be named a top company at the forefront of providing Public Health consulting services that positively impact the industry.

StrategyGen Top Public Health 2020
Centers for Medical and Medicaid Services logo

December 2020 - Congratulations to the StrategyGen Team for earning an EXCEPTIONAL CPAR for Work Management as a Prime for the CMS Coding Support and New Technology Analytics contract (HHSM500201700056C).

July 2020  - Our peer-reviewed research on opioid abuse and misuse just published:
Haley, D.R., Hamadi, H, Xu, J. Zhao, M, Nguyen, A., Martinez, D. (2020). Structural and Social Determinants of Opioid Abuse Among. Florida Public Health Review, 17 (5), 35-43. LINK

June, 2020 - Dr. Rob Haley's two research articles related to COVID-19 and Telehealth accepted for peer-reviewed publication.

  • Zhao, M., Hamadi, H.Y., Xu, J., Haley D.R., Park, S., White-Williams, C., (In press) Telehealth and Hospital Performance: Does it Matter? Journal of Telemedicine and Telecare.

  • Zhao, M, Hamadi, H, Haley, D.R. , Xu, J., White-Williams, C. Park, S. (2020). Telehealth: Advances in Alternative Payment Models. Telemedicine and e-Health. LINK

April 27, 2020  - StrategyGen's  Dr. Rob Haley was interviewed on The CARES ACT  and its effect on Mayo Clinic, hospitals and integrated healthcare systems.

Dr Haley News 5-27-20
Strategy Gen

April 6, 2020 - Congratulations to Dr. Rob Haley for receiving a Research Professorship Grant to fund opioid research.
The Impact of the Opioid Epidemic: A Hospital Management Perspective was funded for three years.


January 23, 2020 - StrategGen's Dr. Rob Haley, Ph.D., MBA, MHA to accept the American College of Health Care Executive's (ACHE) Higher Education Network Award at ACHE's Congress on Healthcare Leadership's Leon I. Gintzig Commemorative Lecture and Luncheon on Wednesday, March 25, 2020.

January 16, 2020 - Since December 2011,StrategyGen has been using our LEAN/Six Sigma qualifications to measurably improve the quality of care in hospitals across the United States and the Indian Health Service as part of the CMS Hospital Improvement Innovation Network (HIIN). StrategyGen will be participating in the CMS Quality Conference in Baltimore, MD on February 25th - February 27th, 2020.


January 3, 2020 - Dr. Rob Haley's peer-reviewed research on Telehealth: Advances in Alternative Payment Models accepted for publication in the peer-reviewed Telemedicine and e-Health journal.

December 2019 - Dr. Rob Haley's peer-reviewed research on The Relationship between Health Information Technology Laboratory Tracking Systems and Hospital Financial Performance and Quality accepted for journal publication.

Zhao, M., Hamadi, H., Haley, D. R., White-Williams, C., Liu, X., & Spaulding, A. (2019). The Relationship between Health Information Technology Laboratory Tracking Systems and Hospital Financial Performance and Quality. Hospital Topics, 1-8.

Haley Mayo Clinic Bootcamp 2019 2

October 25, 2019 – Mayo Clinic invited Dr. Rob Haley, Ph.D., StrategyGen's Cofounder and Executive Vice President, to present to their physician healthcare executives on "Strategic Planning and Marketing in Healthcare." The session was part of Mayo Clinic's Annual Leadership Bootcamp initiative. The focus of the workshop was the future outlook of the healthcare industry and strategic positioning for long-term viability and success.


April 5, 2019 – StrategyGen is now a GSA Contract Holder on The Professional Service Schedule (PSS).

March 20, 2019 – StrategyGen  receives one-year extension on it’s CMS Prime Contract for the Direct Practice Expense Inputs DPEI) for supply and equipment pricing.



March 19, 2019 – StrategyGen  EVP, Dr. Rob Haley’s research on
Predicting Opioid Abuse: A Factor Analysis of Florida’s Opioid Epidemic was selected for presentation at AcademyHealth’s 2019 Annual Research Meeting, Washington, D.C.

Centers for Medical and Medicaid Services logo

Academy Health logo

StrategyGen’s Direct Practice Expense Inputs for Supply and Equipment Pricing Published in the Federal Register (September 2018)

CMS contracted with StrategyGen to update the Direct Practice Expense (PE) inputs for supply and equipment pricing. The existing supply and equipment prices were developed in 2004-2005. CMS contracted with StrategyGen Co. to perform a Direct Practice Input Market Research Report. StrategyGen used a variety of market research methodologies, including telephone surveys, aggregate database reviews, vendor interviews, market scans, market analysis, physician substantiation, and statistical analysis, in the development of its recommendations. The recommended price changes impact 1300 supplies and 750 equipment items.


StrategyGen’s Catherine Yockey, RN, MSN Accepts the Quality Improvement Award for South Carolina Hospitals (June 2018)

Catherine Yockey, RN, MSN accepted the Premier’s Breakthroughs Conference Award on behalf of South Carolina Hospitals for successfully achieving a 20% reduction in harms and a 12% reduction in readmission. Ms. Yockey serves as the Hospital Improvement Innovation Network (HIIN) Partner for South Carolina Hospitals for the Premier HIIN.

Blair Childs, Catherine Yockey, Lynda Martin
Blair Childs, Catherine Yockey, Lynda Martin

StrategyGen invited to speak at Beijing University, Shandong University, and Qingdao University (April 2018)

StrategyGen’s Dr. Haley, PhD and Dr. Paryani, MD invited to speak at Peking (Beijing) University, Shandong University School of Health Care Management and Qingdao University to speak on Health Insurance, New Healthcare Models, and Physician Partnerships (April 2018).


StrategyGen 8(a) to attend the Healthcare Information and Management Systems Society (HIMSS) 2018
health information and technology conference. March 5-9, 2018.


StrategyGen  8(a) participates in the Feb 12-14, 2018 CMS Quality Conference 2018 “Patients Over Paperwork” in Baltimore, Maryland as StrategyGen measurably improves hospital quality through the Premier Hospital Improvement Innovation Network (HIIN).

Defense Contract Audit Agency logo

StrategyGen 8(a)’s Accounting and Time-Keeping System Surveyed by the Defense Contract Audit Agency (DCAA) and Determined Acceptable for Cost-Reimbursement Contracts

Contracting Officer (CO) Determination of Acceptable Pre-Award Accounting System

DCAA auditors examined StrategyGen's accounting system to determine whether it is suitably designed, in all material respects, for award of a prospective contract in accordance with the criteria contained in FAR 53.209-l(f) “SF 1408, Pre-Award Survey of Prospective Contractor – Accounting System”. The DCAA audit report indicates your accounting system is acceptable. DCAA determined that StrategyGen's accounting system to be acceptable, in all material respects, for award of a prospective contract in accordance with the criteria contained in FAR 53.209-l (f) “SF 1408, Pre-Award Survey of Prospective Contractor – Accounting System”.

StrategyGen 8(a) and EDWOSB adds Database and Coding Support Tasks at CMS OCTOBER 20, 2017

G2X TAKE: Leveraging their prior experience supporting CMS on efforts such as the Hospital Improvement and Innovation Network (HIIN) and the PfP Hospital Engagement Network (HEN) quality improvement initiative, this group just added what appears to be their first two prime awards supporting CMS.

StrategyGen Co recently picked up two new contracts at CMS, both 8(a) sole source awards.
The first is a 5-year contract to provide Coding Support activities to eliminate duplicate and inaccurate information in the Grouper and MCE software; and to support CMS IPPS/LTCH website updates.
The second task is an 18-month contract to produce up-to-date market prices for Direct Practice Expense Inputs (DPEI), support the DPEI Database for the calendar year (CY) 2019 Medicare physician fee schedule (PFS) and conduct market research and provide technical assistance in the development of the CY 2019 PFS proposed and final rules associated with the direct practice expense data.

Centers for Medical and Medicaid Services logo

This Florida based small business with a Federal office in Columbia, MD has been quietly building out their healthcare capabilities not only at CMS, but across the broader Federal Healthcare sector, to include supporting efforts on AHRQ Accelerating Change and Transformation in Organizations Networks III (ACTION III), CMS Research, Measurement, Design and Analysis (RMADA), and the HHS Program Support Center (PSC) contract.


StrategyGen 8(a) is the Prime contractor supporting the development and implementation of the United States Department of Housing and Urban Development’s (HUD’s) Standards for Success initiative.

The HUD Standards for Success Pilot is the agency’s
newly developed standardized reporting framework for
its discretionary grant programs. The framework’s main
tenants are:

(1) standardization of data elements, measures, definitions, metrics, and reporting periods across discretionary grant programs;
(2) alignment of programmatic data elements and measures with higher-level agency priority goals and objectives; and
(3) the utilization of record-level reports for greater analysis and responsiveness of programs.

The new approach will be implemented incrementally over a multi-year transition period that will refine the approach, the data collected, and the tools developed. The first year of the pilot begins in FY 2017 with a subset of discretionary programs and grants participating, including:

  • Housing Opportunities for Persons with HIV/AIDS (HOPWA) Program
  • Multifamily Housing Service Coordinator (MFSC) Program, Budget-based (B-b) Service Coordinators, Resident Opportunities and Self-Sufficiency (ROSS) Program using AASC Online or FamilyMetrics software
  • FY 2016 Resident Opportunities and Self-Sufficiency (ROSS)

Broader implementation will be made in subsequent transition years.