About StrategyGen

About StrategyGen

Empowering Decisions with Precision and Insights

StrategyGen was founded in 2009 and received it's SBA HUBZone small business certification in 2021. We are a unique and differentiated HUBZone small business that provides highly specialized policy and regulatory specialists, market researchers, healthcare professionals, physicians, clinicians, and SME PhD's.


  • Prime contractor for HHS/CMS, providing regulatory and health policy assistance.
  • Prime contractor for ED providing policy and regulatory services.
  • Prime contractor for the DoD providing Health Care Integration for service members and their families.
  • Works commercial and Indian Health Service (IHS) Hospitals to measurably improve patient safety and outcomes.
  • Conducts regulatory, policy and public comment analysis for HUD, CMS, and ED.
  • A GSA MAS contract holder for SINs 541611 (Management and Financial Consulting, Acquisition and Grants Management Support, and Business Program and Project Management Services), 541612HC (Agency Human Capital Strategy, Policy and Operations), 541910 (Marketing Research and Analysis), 611430 (Professional and Management Development Training) and OLM (Order-Level Materials).

StrategyGen’s Primary NAICS codes include:

  • 541611: Administrative Management and General Management Consulting Services
  • 524298: All Other Insurance Related Activities
  • 541219: Other Accounting Services
  • 541612: Human Resources Consulting Services
  • 54613: Marketing Consulting Services
  • 541618: Other Management Consulting Services
  • 541910: Marketing Research and Public Opinion Polling
  • 541990: All Other Professional, Scientific, and Technical Services
  • 561110: Office Administrative Services
  • 611430: Professional and Management Development Training
  • 611710: Educational Support Services

StrategyGen's Mission

Our Mission is to exceed our clients' expectations by providing innovative, pragmatic and cost-effective solutions for their most complex problems.


Our Vision is to improve the health of healthcare for good.


  • Act with the highest integrity and ethics.

  • Focus on collaboration.

  • Create long-term partnerships and relationships.

  • Approach change as an exciting opportunity.

  • Provide the customer with deliverables of the highest quality.

  • Be proactive and exceed expectations.

  • Respect and value others.

  • Accept responsibility.

  • Lead with care, compassion, and empathy.

StrategyGen's Experience

StrategyGen's extensive experience  enable us to implement effective and actionable recommendations. Our project management, quality deliverables and agility received the highest rating of Exceptional on our Contractor Performance Assessment Report (CPARS) evaluations providing:

  • Policy, Regulatory and Compliance

  • Research, Evaluation and Data Analytics

  • Quality-Driven Cost Improvement

  • Education and Technical Assistance


What this means for you is that we always get the job done on time, within budget and with exceptional quality.

The StrategyGen Leadership Team

Principal and CEO
Dr. Rob Haley, PhD, MBA, MHS co-founded StrategyGen in 2009. Prior to establishing StrategyGen, he served as the Senior Director of Public Policy and Market Research for a $4 Billion health plan where he identified actionable insights and implemented innovative, differentiated and industry-leading capabilities, products and services. He serves as an Accreditor for the Commission on the Accreditation of Healthcare Management Education (CAHME).

Dr. Haley earned his Ph.D. in Health Policy and Epidemiology from the University of North Carolina at Chapel Hill. He is a J. William Fulbright Senior Specialist in Global and Public Health where he served in Egypt and the United Arab Emirates. Dr. Haley also served as a Visiting Scholar at Shandong University's Center for Health Management and Policy in Shandong, China. His research is focused on healthcare technology, value-based purchasing, cost and quality improvement.

Bridget Booth, MBA

Vice President, Business Development and Client Relationships
Bridget Booth, MBA is StrategyGen's Vice President of Business Development and Client Relationships. Bridget an award-winning strategist with expertise in new ventures, partnerships and programs that drive revenue growth and sustained profitability. She has over two decades of experience in Blue Cross Blue Shield plans. Bridget's work is focused on leading teams through creative conceptual thinking, business plan development, creating and managing partnerships. Bridget’s broad experience includes general management, strategic and tactical planning, marketing, and
e-commerce in various industries.

Major Areas of Expertise

  • Alliance management

  • Supplier Relationships

  • Strategic investments

  • Business plan development

  • Portfolio management

  • Corporate governance

  • New initiative integration

  • Risk mitigation

  • Diversity and cultural competence


Soulis Lindsay-Pangalos, Esq.

Vice President, Regulatory Affairs, Quality and Compliance
Soulis Lindsay-Pangalos, JD is StrategyGen's Vice President, Regulatory Affairs, Quality and Compliance. He is an expert on federal and state regulatory policies and regulations. Soulis advises clients on the impact of emerging, new and existing regulations and provides relevant insight tailored to client needs. He leads the development of proposed and final rules and other materials for the Federal Register, including the public comment, policy-based responses. Soulis provides subject matter expertise and analytical insight for program integrity, state and federal compliance, liability and leads StrategyGen's 508 compliance capability.

Major Areas of Expertise

  • Federal and regulatory compliance

  • Data analysis

  • Program and provider integrity

  • Health care administration law


  • Continuing learning modules

  • Proposed and final rules

  • Public comment analysis and response

  • 508 compliance

Alaina Shmeleva

Alaina Shmeleva, MBA-MIS, PMP, CSM, BSAC

Vice President of Operations
Alaina Shmeleva, MBA-MIS is StrategyGen's Vice President of Operations. She is highly experienced in a range of settings, including healthcare compliance and program management at the Federal and State level. Alaina brings a refreshing skillset which intertwines her analytical background with business acumen. Prior to working in healthcare, Alaina served as a Project Manager with several national financial organizations, honing her skills in managing federal compliance initiatives, risk assessment, quality assurance, IT development, and strategic planning.

Major Areas of Expertise

  • Regulatory compliance and health policy

  • Program management and development

  • Strategic planning and execution

  • Process improvement and business analytics

  • Fiscal management

  • Proposal oversight and contract negotiation

  • Adaptive leadership skills

  • Federal Contract Management certification