About StrategyGen
StrategyGen was founded in 2009 and received it's SBA HUBZone small business certification in 2021. We are a unique and differentiated HUBZone small business that provides highly specialized policy and regulatory specialists, market researchers, healthcare professionals, physicians, clinicians, and SME PhD's.

StrategyGen’s Primary NAICS codes include:
StrategyGen's Mission
Our Mission is to exceed our clients' expectations by providing innovative, pragmatic and cost-effective solutions for their most complex problems.
Vision
Our Vision is to improve the health of healthcare for good.
Values
Act with the highest integrity and ethics.
Focus on collaboration.
Create long-term partnerships and relationships.
Approach change as an exciting opportunity.
Provide the customer with deliverables of the highest quality.
Be proactive and exceed expectations.
Respect and value others.
Accept responsibility.
Lead with care, compassion, and empathy.
StrategyGen's Experience
StrategyGen's extensive experience enable us to implement effective and actionable recommendations. Our project management, quality deliverables and agility received the highest rating of Exceptional on our Contractor Performance Assessment Report (CPARS) evaluations providing:
Policy, Regulatory and Compliance
Research, Evaluation and Data Analytics
Quality-Driven Cost Improvement
Education and Technical Assistance
What this means for you is that we always get the job done on time, within budget and with exceptional quality.
The StrategyGen Team

Dr. Haley earned his Ph.D. in Health Policy and Epidemiology from the University of North Carolina at Chapel Hill. He is a J. William Fulbright Senior Specialist in Global and Public Health where he served in Egypt and the United Arab Emirates. Dr. Haley also served as a Visiting Scholar at Shandong University's Center for Health Management and Policy in Shandong, China. His research is focused on healthcare technology, value-based purchasing, cost and quality improvement.

Bridget Booth, MBA
e-commerce in various industries.
Major Areas of Expertise
Alliance management
Supplier Relationships
Strategic investments
Business plan development
Portfolio management
Corporate governance
New initiative integration
Risk mitigation
Diversity and cultural competence

Soulis Lindsay-Pangalos, Esq.
Major Areas of Expertise
Federal and regulatory compliance
Data analysis
Program and provider integrity
Health care administration law
HIPAA and FISMA
Continuing learning modules
Proposed and final rules
Public comment analysis and response
508 compliance

Alaina Shmeleva, MBA-MIS, PMP, CSM, BSAC
Major Areas of Expertise
Regulatory compliance and health policy
Program management and development
Strategic planning and execution
Process improvement and business analytics
Fiscal management
Proposal oversight and contract negotiation
Adaptive leadership skills
Federal Contract Management certification
Lian An, PhD, CFA Senior Global Financial Economist
Dr. Lian An, PhD, CFA is StrategyGen's Senior Global Financial Economist. Dr. An graduated from the University of Kentucky with her Ph.D in economics. Her background includes experience in international economics with a focus on exchange rate. Dr. An has a wide arrange of peer-reviewed publications in prestigious economics journals including Review of International Economics and Open Economics Journal.
Dr. An is nationally and internationally known for her economic and financial expertise. She is a tenured Professor of Economics at The University of North Florida and served as the Director of the Center for Economics and Geography Research. Dr. An also served as a guest professor to Beijing International Studies University, Southwestern University of Nationality, and Dongbei University of Economics and Finance. She was awarded the “Education Award” by Women of Color and has been received numerous awards for education and technical assistance.
Major Areas of Expertise
Regulatory impact analysis
Economic impact evaluation
Financial analysis
Economic impact evaluation
IMPLAN (Impact Analysis for Planning)
Matlab, SAS, Stats, Python, MySQL, IMPLAN
Capacity Utilization Modeling
REMI (Regional Economic Model)
Melissa Archie-Burton, BSN, RN, ESQ. Quality Improvement and Assurance Director
Melissa Archie-Burton, BSN, RN, ESQ. is StrategyGen's Quality Improvement and Assurance Project Director with over 20 years of industry experience in nursing and law. She is a licensed attorney specializing in health care law with a expert knowledge base of health law regulations. Melissa has extensive experience writing government regulated quality improvement initiatives, analyzing HEDIS, HOS, and CAHPS scores, maintaining NCQA accreditation and with organizational compliance with Centers for Medicare and Medicaid Services CMS audits.
Melissa has experience as a Health Insurance Specialist and Nursing Consultant with CMS, including:
- Center for Clinical Standards and Quality, Quality Improvement Group, Division of Beneficiary Health Care,
- Center for Program Integrity, Medicare Program Integrity Group, Division of Plan Oversight & Accountability,
- Center for Medicare, Medicare Enrollment and Appeals Group, Division of Appeals Operations, and
- Center for Program Integrity, Program Integrity Enforcement Group.
Major Areas of Expertise
Regulation Interpretion
Policy Writing
Project Management and Oversight
Process Improvement
Claims Management
Health Insurance
Medicare Part D RAC appeals
Legal Research and Auditing
Emmanuel Dan-Jumbo Junior Business Analyst
Emmanuel Dan-Jumbo is StrategyGen's Junior Business Analyst with extensive experience in technology and healthcare industries. He has an in-depth background for analysis and eliciting, analyzing, documenting and fulfilling complex functional and business requirements for various stakeholders and business users through interviews and JAD sessions. Emmanuel's experience includes all phases of the Software Development Life Cycle (SDLC). He also has extensive experience as a SCRUM Master and delivering Functional Requirement Document, Use Cases, Process Flow Diagrams.
Major Areas of Expertise
Business Process Mapping
SDLC
Agile Framework
Atlassian Management
ThoughSpot & Qliksense
SQL
Waterfall
Jira
Akinlabi Hubbard, MS, CompTIA A+ Technician Administrative and Technical Analyst
Aki Hubbard is StrategyGen's Administrative and Technical Assistant Analyst with experience analyzing brand strategy, marketing strategy and strategic communications.
Aki earned his Master of Science in Education, CompTIA A+ Technician Certificate and Technical Certificate in Information Technology.
Aki reviews datasets and meta data to provide recommendations and inform decision-making and conducts database and metadata research, data entry, and developing and updating existing data for both internal and external assessment.
Major Areas of Expertise
Internal and External Assessments
Business Analysis
Brand Messaging
Technical Certificate in Information Technology
CompTIA A+ Technician Certificate
Radiation Physics and Safety
Health Technology
Jon Thomas, MSN-NI, BSN, RN Senior Population Health and Clinical Outcomes Clinician
Jon Thomas, MSN-NI, BSN, RN is StrategyGen's Senior Population Health and Clinical Outcomes Clinician. He has a unique specialization in military health with the U.S. Army as a Training NCO/Combat Lifesaver. Jon also served as an Emergency Medical Technician and is specialized in healthcare informatics. He has significant experience collaborating with utilization managers, case managers, physicians, clinicians and provided efficient and effective patient care for our service members, military staff, and their families.
Jon analyzes population based data and implements interventions to improve the clinical outcomes of beneficiaries and implements and designs disease management programs based on the needs of the population.
Major Areas of Expertise
Military Health
Health Care Integration
Quality and Data Management
Disease Management
Population health
Evidence-based practice
Process Improvement
Janet Keller, CPC, RH-CBS Healthcare Coding and Billing Consultant
Janet Keller, CPC, RH-CBS is StrategyGen's Senior Healthcare Coding and Billing Specialist. Janet is a leading expert on CPT, ICD 10 codes, and HCPCS codes. Janet is a member of the American Academy of Professional Coders, a Certified Professional Coder (CPC), and also holds the certification of Rural Health-Coding Billing Specialist.
Janet has extensive experience working with the Centers for Medicare and Medicaid Services (CMS) to provide comprehensive analysis of ICD 10 codes.
Major Areas of Expertise
CPT
ICD 9/10
HCPCS
3M Encoder
CPSI
NextGen
Marsha Proctor Killen, JD. Senior Regulatory Consultant
Ms. Killen is a health law strategist and professional statistician. She co-founded StrategyGen in 2009 to support clients’ successful implementation of emerging healthcare regulations. Prior to establishing StrategyGen, she spent over a decade with BlueCross plans and their subsidiaries where she led the strategic planning, business development, research and development (R&D). As a health law attorney,
Marsha represented Medicare and Medicaid beneficiaries. As a professional statistician, she has both quality improvement and market research experience. Marsha has over 25 years of successful management and leadership experience in strategic planning, quality improvement, health system and hospital planning, and modeling of complex health systems.
Major Areas of Expertise
Program integrity
Quality improvement
Medicare, Medicaid and long-term care planning
Training and Education
Market Research Statistician
Strategy Planning
Dr. Shyam Paryani, M.D., M.S., M.H.A., F.A.C.R.O is StrategyGen's Chief Medical Consultant with an extensive background in the delivery of primary and specialty care. He is a board certified in radiation oncology and was inducted as a fellow of the American College of Radiation Oncology in 2000. Dr. Paryani attended the University of Florida, where he received a Bachelor’s Degree in Electrical Engineering magna cum laude and a Master’s Degree in Nuclear Engineering/Radiation Physics. He received training in Internal Medicine at the University of Texas and M.D. Anderson Hospital.
Dr. Paryani earned a Master’s in Health Administration (MHA) from the University of North Florida. He is an Assistant Professor of oncology at Mayo Clinic and a Clinical Assistant Professor in Health Administration at the University of North Florida.
Dr. Paryani serves as StrategyGen's Chief Medical Advisor and Consultant providing consulting services for ICD-10 coding, medical supply and equipment pricing, and clinical quality improvement.
Major Areas of Expertise
Oncology
Quality Management in Healthcare
Medical Billing & Coding
Health Policy in Insurance Reform
Medical Practice Management
Dental Practice Management
Brachytherapy
Radiation Physics and Safety
Health Technology
Laurence Roth, PMP, MS Senior Project Manager and Data Analyst
Laurence Roth, PMP, MS is StrategyGen's Senior Project Manager with more than 14 years of project management experience with CMS and the nation’s health services organizations. He managed highly complex projects for Centers for Medicare and Medicaid Services (CMS) as a Project Lead for IT System Design for the CMS Innovation Center. Larry was CMS’ Operations Lead for the Exchange Operations Center (XOC) and was their HITECH IDR GTL and Governance Coordinator. He directed the collection of data sets from CMS IDR and QIES and non-CMS (ACS) systems.
In addition to Larry’s CMS experience, he provided knowledge management, decision support and data analytics services for various health services organizations, including the nation’s largest pharmacy benefits managers.
Major Areas of Expertise
Project Management of Large, Multiple Projects
IT System Design of Applications
Business System Analysis
Data Analysis
Business Research
Software Life Cycle
Knowledge Management and Decision Support
Arpit Shah, MBA Senior Management Program Analyst
Mr. Arpit Shah is StrategyGen's Senior Business Program Analyst specializing in records and data management and program evaluation. He has experience using his graduate business and medical practitioner training to support the National Institutes of Health (NIH).
He assists in formulating and implementing NIH policy and guidance for record-keeping in accordance with HHS policies and congressional mandates for all electronic and analog records, NARA regulations, standards and guidance, and appropriate professional records/information management standards.
Arpit also has experience conducting a multitude of studies to assess problems and identify both inefficiencies and opportunities for process improvements to improve efficiency and minimize loss.
Major Areas of Expertise
Planning and Coordination
Analytical Skills
Data Management
Organization and Time Management
Project Management
Training & Development
Jasper Xu, PhD, MHA, CHFP Chief Biostatistician and Data Scientist
Dr. Jing (Jasper) Xu earned his doctoral degree in statistics from University of Georgia, where he improved the model fitting and convergence for semiparametric zero-inflated regression models. After that, Dr. Xu has been working in the medical device industry for 10 years as a biostatistician with Johnson and Johnson before joining StrategyGen.
Dr. Xu is passionate about improving patient experiences and hospital performances using complex data analytics tools.
Major Areas of Expertise
Biostatistics and Advanced Health Data Analytics
Epidemiology
Heath Finance and Economics
International Health
Health Survey and Patient Satisfaction
Clay Keller, BS Business Analyst
Clay Keller, BS is StrategyGen's Analyst with more than 8 years of project leadership, management, research, and marketing experience.
Mr Keller has managed large projects and end-to-end business development, analyzing market trends, performing competitive scans, and profitability analysis.
Major Areas of Expertise
Online Marketing
Organization
Market Research
Business Analysis