About Us

About Us

StrategyGen was founded in 2009 and entered the SBA business development program in 2013. We are a small business administration (SBA) designated 8(a) certified, woman-owned small business (WOSB) and economically disadvantaged woman-owned small business (EDWOSB).

StrategyGen’s Primary NAICS codes include:

  • 541611
  • 518210
  • 524292
  • 524298
  • 541219
  • 541511
  • 541512
  • 541519
  • 541612
  • 541613
  • 541614
  • 541618
  • 541690
  • 541720
  • 541910
  • 541990
  • 561110
  • 611430
  • 611710


To improve the health of healthcare through innovative strategies and solutions.


To redefine healthcare through quality driven cost improvements and positive health outcomes with services in:

  • Quality-Driven Cost Improvement

  • Technical Assistance,

  • Health Policy and Regulatory Assistance,

  • Market Research and Data Analytics.


  • Act with the highest integrity and ethics.

  • Focus on collaboration.

  • Create long-term partnerships and relationships.

  • Approach change as an exciting opportunity.

  • Provide the customer with deliverables of the highest quality.

  • Be proactive and exceed expectations.

  • Respect and value others.

  • Accept responsibility.

  • Lead with care, compassion, and empathy.

Our Experience

StrategyGen specializes in leading the design, implementation, education, training, and technical assistance for quality improvement initiatives for Federal Government 8(a) Prime contracts, Government Non-8(a) contracts, and commercial clients. Our vast experience has enabled us to implement successful and actionable recommendations to business and government leaders on a variety of strategic and policy initiatives.

StrategyGen’s project management, quality, deliverables and agility received the highest Exceptional Contractor Performance Assessment Report (CPARS) evaluations.

The StrategyGen team provides technical assistance and training to both our private business and government sector clients, including:

  • Quality-Driven Cost Improvement

  • Technical Assistance

  • Health Policy and Regulatory Assistance

  • Market Research and Data Analytics

What all of this means for you is that we always get the job done on time, within the set budget, and with exceptional quality.

Our Team


Marsha Proctor Killen

JD- Principal and CEO
Ms. Killen is a health law strategist and professional statistician. She co-founded StrategyGen in 2009 to support clients’ successful implementation of emerging healthcare regulations. Prior to establishing StrategyGen, she spent over a decade with BlueCross plans and their subsidiaries where she led the strategic planning, business development, research and development (R&D). As a health law attorney, Marsha represented Medicare and Medicaid beneficiaries. As a professional statistician, she has both quality improvement and market research experience. Marsha has over 25 years of successful management and leadership experience in strategic planning, quality improvement, health system and hospital planning, and modeling of complex health systems.

Rob Haley, PhD, MBA, MHS

Principal and Executive Vice President
Dr. Rob Haley, PhD, MBA, MHS co-founded StrategyGen in 2009. Prior to establishing StrategyGen, he served as Senior Director of Market Research with FloridaBlue where he identified differentiated insights and implemented highly innovative and industry-leading capabilities, products and services. Dr. Haley serves as a tenured Professor at the University of North Florida’s (UNF) Brooks College of Health Department of Public Health. He is a J. William Fulbright Senior Specialist in Global and Public Health and an international scholar. His research is focused on innovative financial and quality improvement delivery models of care.

The StrategyGen Team

Steven Moyo, MBA, MPS, PMP

Director of Operations

Mr. Steven Moyo has over 15 years of direct project management and operations experience, providing leadership, client engagement and training. Steven has extensive experience in Federal Management Consulting, focused on healthcare delivery, services and process improvement, including the management of global healthcare data. He is a US Army veteran with 8 years of Active duty service.

Major Areas of Expertise

  • Project Management

  • Business Operations

  • Process Improvement

  • Strategy Development and Implementation

  • Health IT

  • Global trends

Dr. Shyam Paryani, M.D., M.S., M.H.A., F.A.C.R.O

Chief Medical Advisor and Consultant

Dr. Shyam Paryani, M.D., M.S., M.H.A., F.A.C.R.O is a board certified in radiation oncology and was inducted as a fellow of the American College of Radiation Oncology in 2000. He is an assistant professor of oncology at Mayo Clinic and an assistant professor in health administration at the University of North Florida. Dr. Paryani serves as StrategyGen‘s Chief Medical Advisor and Consultant providing consulting services for ICD-10 coding, medical supply and equipment pricing, and clinical quality improvement.

Major Areas of Expertise

  • Oncology

  • Quality Management in Healthcare

  • Medical Billing & Coding

  • Health Policy in Insurance Reform

  • Medical Practice Management

  • Dental Practice Management

  • Brachytherapy

  • Radiation Physics and Safety

  • Health Technology

Bridget Booth, MBA

Strategic Business Leader

Bridget Booth, MBA is an award-winning strategist with expertise in new ventures, partnerships and programs that drive revenue growth and sustained profitability. With over two decades of experience in Blue Cross Blue Shield plans, her work focused on leading teams through creative conceptual thinking, business plan development, forming and managing partnerships and performance management has been recognized by Harvard Business Review and in the book, Strategic Alliances. Bridget’s broad experience includes general management, strategic and tactical planning, marketing, and e-commerce in various industries.

Major Areas of Expertise

  • Alliance management

  • Supplier Relationships

  • Strategic investments

  • Business plan development

  • Portfolio management

  • Corporate governance

  • New initiative integration

  • Risk mitigation

  • Diversity and cultural competence

Catherine Yockey, RN, MSN

Clinical Quality Improvement Senior Leader

Catherine Yockey, RN, MSN is a top-performing Quality Improvement Senior Lead with over 30 years experience in process improvement, patient care, and evidence-based practices. She helps clients by using her advanced analytic skills and her ability to use data to drive improvement activities. She works with healthcare administrators, board members, physicians, bedside clinicians and allied health professionals to create a culture of patient safety and measurable results.

Major Areas of Expertise

  • Quality improvement methodologies

  • Evidence-based clinical practices

  • Patient and family engagement

  • Healthcare disparities

  • Hospital acquired infections

  • Healthcare leadership

  • Data analysis

  • Healthcare assessments

  • Process improvement technical assistance

Kimberly Tuttle, RN

Director, Quality and Process Improvement

Kimberly Tuttle, RN is StrategyGen‘s Director, Quality and Process Improvement with over 17 years of clinical leadership and collaborative experience. She helps clients by using her LEAN certification and analytic skills to identify process improvements and gold standard results. Kimberly is certified in Adult Train-the Trainer methodology and is a clinical educator. She leads healthcare administrators, board members, physicians, bedside clinicians and allied health professional teams to achieve data-driven goals.

Major Areas of Expertise

  • LEAN and PDSA methodologies

  • Data analysis

  • Hospital acquired infection and readmission reduction

  • Patient safety

  • Utilization management

  • Medical records review

  • Medicare programs

  • Process improvement technical assistance

Soulis Lindsay Pangalos, JD

Senior Consultant on Legal and Regulatory Compliance

Soulis Lindsay Pangalos, JD is StrategyGen‘s Senior Consultant on federal and regulatory policy and regulations. Soulis advises clients on the impact of emerging, new and existing regulations and provides relevant insight tailored to client needs. Soulis provides subject matter expertise and analytical insight for program integrity, state and federal compliance, and liability.

Major Areas of Expertise

  • Federal and regulatory compliance

  • Data analysis

  • Program and provider integrity

  • Health care administration law


  • Continuing learning modules

Janet Keller, CPC, RH-CBS

Senior Healthcare Coding and Billing Specialist

Janet Keller, CPC, RH-CBS is StrategyGen‘s Senior Healthcare Coding and Billing Specialist and is a leading expert on CPT, ICD 9 and 10, and HCPCS codes. Janet is a member of the American Academy of Professional Coders, a Certified Professional Coder (CPC), and also holds the certification of Rural Health-Coding Billing Specialist. Janet has extensive experience working with the Center for Medicare and Medicaid Services (CMS) to provide comprehensive analysis of ICD 10 codes.

Major Areas of Expertise

  • CPT

  • ICD 9/10


  • 3M Encoder

  • CPSI

  • NextGen

Shelley Mason, MBA

Business Analyst

Shelley Mason, MBA, is StrategyGen‘s Business Analyst and has fifteen years of experience working in the intersections between the realms of business, medicine, government, and engineering.

Shelley works to bring clarity and insight to the information and to help it be communicated clearly to all stakeholders.




Major Areas of Expertise

  • Operations Analysis

  • Engineering and Procurement Process

  • Research and Documentation

  • Data Analysis

  • Market Research

Benjamin Schilling, MA

Business & Health Data Analyst

Ben Schilling, MA, is StrategyGen’s Data Analyst and has his roots in economics and statistics. Prior to entering the healthcare industry, he conducted empirical research for Central Michigan University involving economics, finance, and public policy.

Ben has a keen eye for data analytics and works to give numbers a greater meaning to stakeholders by turning raw data into business intelligence.

Major Areas of Expertise

  • Data Analysis

  • Research and Documentation

  • Forecasting and Predictive Analytics

  • Econometric Analysis

  • Statistics and Statistical Programming

  • Public Policy Analysis